C P PALACE: C.P. Company and Palace Reunite for a New Chapter in Their Collaborative Story


March 24, 2025
By Ali Khan | Co-Founder

The ongoing partnership between Italian sportswear specialist C.P. Company and British skate brand Palace continues with a new collection that blends their distinct design languages. This latest collaboration reworks classic C.P. Company silhouettes like the Goggle Jacket through Palace's graphic, streetwise lens, while maintaining the technical precision that defines the Italian brand.

The offering includes key pieces such as a Goggle Jacket with an external CS II hood, 5-pocket denim trousers in 14.7oz fabric, a heavyweight overshirt, graphic tees, and a lightweight Sea Island cotton knit. Accessories round out the collection, all featuring co-branded details that speak to the union of these two brands.



For the campaign, filmmakers Michael J Foxe and Stuart Hammond captured Palace's team of skaters—including Lucien Clarke and Danny Brady—against the vibrant backdrop of Sicily. This location continues the collaborators' tradition of spotlighting different Italian regions with each new project, connecting Palace's contemporary energy with C.P. Company's deep roots in Italian design culture.

This collaboration represents more than just shared branding—it's a genuine exchange of design philosophies, with Palace's team engaging directly with C.P. Company's archives to create something that respects both brands' histories while pushing them forward. The result is a collection that speaks to fans of technical sportswear and street culture alike, proving these two worlds have more in common than one might expect.


DROP INFO

Launching March 28th at 12PM CET via:

•    Flagships: Milan, Paris, Seoul, Tokyo, Shanghai (C.P. Company) + London, NYC, LA, Tokyo, Seoul (Palace)
•    Digital: cpcompany.com / palaceskateboards.com
•    Exclusive: A three-day DSM Paris pop-up (March 28-30) will house limited-edition rarities—because true collaboration deserves ceremony.



SUPER YAYA SS25 CAMPAIGN
SHOT BY ANDERS EDSTRÖM
Designer Rym Beydoun entices us to make happy memories again in clothing inspired by her upbringing in Abidjan, Côte d’Ivoire.













Select Shop END ON END.TM Is Tokyo’s Newest Haven Featuring Blurhms & Blurhms ROOTSTOCK

2-2-8 Tamagawadai, Setagaya-ku, Tokyo


March 8, 2025
By Jee Young Park | Co-Founder

WONDERISM Ltd. hosted a press preview for the opening of END ON END.TM, a new select shop located in a quiet residential neighborhood of Tokyo, Tamagawadai, Setagaya ward, on March 7th. The shop will feature the brand blurhms and blurhms ROOTSTOCK by designer Keigo Murakami, alongside brands such as COMME des GARÇONS SHIRT, HEUGN and BOWTE. It will open on March 10th. 

The mainstay of the shop — blurhms — is a combination of the word “blur” and the expression “hmm…,” reflecting the desire to create well thought out clothes that are built to last. Production is based in Japan. 

In addition to the select shop on the first floor, END ON END.TM will house a flexible showroom/event space for exhibitions and pop-ups on the second floor. The third floor is the office and the fourth floor is the atelier, allowing for immediate repairs and product customization.


The unifying store and spatial design concept, “Contrasting Balance” mixes concrete, dead wood, vintage furniture, faded fabrics, and vibrant hues. 

Designed by landscape architect Kei Amano of Yard Works Inc., the store interior highlights greenery, a welcome counterpoint to city life, suggesting a balanced outlook and moderation.


In line with the “select shop” retail format, END ON END.™ will offer shop-exclusive items. Clients will be able to custom order items from blurhms and blurhms ROOTSTOCK as well as bespoke shoes from British heritage brand Edward Green. Original fragrances, collaborations, live events, and a coffee bar, MORENCI, fleshes out the dynamic, evergreen experience Murakami hopes to offer visitors.