The Renegade Textile Master Proves Success Still Comes Through Integrity
October 22, 2025
By Le Fool
Photo: Isabella Bejorano Courtesy of Simon Ungless
To those in the industry, Simon Ungless needs no introduction. Others may know him as the brilliant mind behind the iconic prints that defined Alexander McQueen's early collections, but to see him only in that light is to miss his most profound contribution to fashion. In this age of financialization and greenwashing, he is proving that success is still possible for those who focus on craft and creativity. Le Fool sits down with him to discuss his sought-after label, When Simon Met Ralph, and the general state of the industry.
Le Fool: So, I have to start with this: Why the decision to start When Simon Met Ralph at this time?
Simon Ungless: The fundamental concept has been something I’ve worked on for many years, starting with my own clothes. I wanted to have things that nobody else had. I achieved this through various textile treatment techniques.
Through lockdown, I did a lot more of my own work to demonstrate to the students in the classes I was teaching that they could, in fact, continue to work from home without access to the studios and equipment. It started as a 30-day creative challenge that I extended as the pandemic went on.
My work received some attention from the industry, and I started freelancing. It was seen through social media, and I received requests from people to buy pieces and to work on things they already owned. It all grew quickly, and I was able to leave my full-time teaching job. I got into teaching by chance, and after 30 years, it was time to get back to the real world.
Le Fool: Obviously, I can’t not ask you about your views on the current state of Fashion Academics, since you have been so influential, for more than two decades, in training the designers we see all over the industry.
Simon Ungless: I became aware of how much of an industry education had become. Art and Design academics especially became a cash cow for so many schools. More students, more income.
We talked in terms of ‘seats sold,’ customer service, recruitment goals, no barriers admissions, dumb it down with no regard for what the industry required in terms of numbers of graduates needed to fill open positions. We were all churning out 100’s of undergrads every year with no jobs to apply to, but loaded down with huge loan debts and the encouragement to apply for grad school.
And that’s another thing; every school now has a graduate program. The reality is, there aren’t that many students who even need to go to graduate school. A few years ago, it was a selective pathway; now it’s just tool to keep unemployment stats down for the school. I despise the current model schools are following. It’s a recipe for disaster, and many are already floundering.
By Le Fool
Photo: Isabella Bejorano Courtesy of Simon Ungless
To those in the industry, Simon Ungless needs no introduction. Others may know him as the brilliant mind behind the iconic prints that defined Alexander McQueen's early collections, but to see him only in that light is to miss his most profound contribution to fashion. In this age of financialization and greenwashing, he is proving that success is still possible for those who focus on craft and creativity. Le Fool sits down with him to discuss his sought-after label, When Simon Met Ralph, and the general state of the industry.
Le Fool: So, I have to start with this: Why the decision to start When Simon Met Ralph at this time?
Simon Ungless: The fundamental concept has been something I’ve worked on for many years, starting with my own clothes. I wanted to have things that nobody else had. I achieved this through various textile treatment techniques.
Through lockdown, I did a lot more of my own work to demonstrate to the students in the classes I was teaching that they could, in fact, continue to work from home without access to the studios and equipment. It started as a 30-day creative challenge that I extended as the pandemic went on.
My work received some attention from the industry, and I started freelancing. It was seen through social media, and I received requests from people to buy pieces and to work on things they already owned. It all grew quickly, and I was able to leave my full-time teaching job. I got into teaching by chance, and after 30 years, it was time to get back to the real world.
Le Fool: Obviously, I can’t not ask you about your views on the current state of Fashion Academics, since you have been so influential, for more than two decades, in training the designers we see all over the industry.
Simon Ungless: I became aware of how much of an industry education had become. Art and Design academics especially became a cash cow for so many schools. More students, more income.
We talked in terms of ‘seats sold,’ customer service, recruitment goals, no barriers admissions, dumb it down with no regard for what the industry required in terms of numbers of graduates needed to fill open positions. We were all churning out 100’s of undergrads every year with no jobs to apply to, but loaded down with huge loan debts and the encouragement to apply for grad school.
And that’s another thing; every school now has a graduate program. The reality is, there aren’t that many students who even need to go to graduate school. A few years ago, it was a selective pathway; now it’s just tool to keep unemployment stats down for the school. I despise the current model schools are following. It’s a recipe for disaster, and many are already floundering.
“I was at a CFDA education summit in NY a few
years ago being barked at by a sustainable ‘expert’ who had been
truly part of the problem in their previous role in the industry.”
Le Fool: Sustainability is such a big part of the fashion discourse now and
personally I still feel that fashion and sustainability cannot truly coexist,
yet I see few designers like yourself really trying to find a way
forward that can balance consumption and growth responsibly and
aligned with what is good for mother nature – How has that challenge
been for you personally? Do you see hope that we can turn it around as
an industry/fashion community?
Simon Ungless: I’d been teaching sustainability in fashion since the late `90s. I knew very few students would ever get to put the concepts into practice as companies don’t really care. No design company or manufacturer is going to willingly go down the sustainable pathway.
I was at a CFDA education summit in NY a few years ago being barked at by a sustainable ‘expert’ who had been truly part of the problem in their previous role in the industry. Droning on about how as educators we were not teaching what students needed in terms of sustainability. I told her she was wrong and listed all the educators sat in the room who led incredible sustainable programs. She continued saying the same crap but louder. I realized it was all pointless and that the only way forward was to educate the consumer rather than the students or the industry.
Now that I’ve been focusing on WSMR for a couple of years, working directly with customers and what they already own, I do see hope. People are becoming aware of their own fashion consumption and becoming much more conscious of how and what they buy. I know these clients are early adopters and that it is still early days, but they are the group that does usher in change. I see the only way forward as destroying the fashion industry as it is today and starting again.
Le Fool: Continuing with sustainability, it’s funny that I am always tempted to buy something from When Simon Met Ralph but stop myself as it seems counter-productive to want to buy something sustainable and have it shipped half way around the world. I feel the only true justification is to purchase something when I am in your neighborhood one of these days – which makes me think – isn’t that what true luxury was supposed to be? Isn’t luxury another word that has been completely devoid of it’s meaning? How do you feel about that?
Simon Ungless: All these words mean very little anymore. Everything is designated as luxury. I have the same feeling as you. I do not want to be based here in Northern California producing more things and then selling and shipping all over the world. It somewhat defeats the reason for doing this.
Most of our work is one-on-one with clients who have closets filled with clothes. They come to the studio to meet with us and become part of the narrative and experience. We do have clients based all over the world and obviously that does involve shipping. I use an old AA saying in everything I do. Progress not perfection. I do everything possible to reduce our footprint but will not compromise on my creative integrity. I do not go around yelling we are sustainable. I talk more in terms of second life, buying less, buying better and reducing footprint. I try to educate as I work with clients.
Simon Ungless: I’d been teaching sustainability in fashion since the late `90s. I knew very few students would ever get to put the concepts into practice as companies don’t really care. No design company or manufacturer is going to willingly go down the sustainable pathway.
I was at a CFDA education summit in NY a few years ago being barked at by a sustainable ‘expert’ who had been truly part of the problem in their previous role in the industry. Droning on about how as educators we were not teaching what students needed in terms of sustainability. I told her she was wrong and listed all the educators sat in the room who led incredible sustainable programs. She continued saying the same crap but louder. I realized it was all pointless and that the only way forward was to educate the consumer rather than the students or the industry.
Now that I’ve been focusing on WSMR for a couple of years, working directly with customers and what they already own, I do see hope. People are becoming aware of their own fashion consumption and becoming much more conscious of how and what they buy. I know these clients are early adopters and that it is still early days, but they are the group that does usher in change. I see the only way forward as destroying the fashion industry as it is today and starting again.
Le Fool: Continuing with sustainability, it’s funny that I am always tempted to buy something from When Simon Met Ralph but stop myself as it seems counter-productive to want to buy something sustainable and have it shipped half way around the world. I feel the only true justification is to purchase something when I am in your neighborhood one of these days – which makes me think – isn’t that what true luxury was supposed to be? Isn’t luxury another word that has been completely devoid of it’s meaning? How do you feel about that?
Simon Ungless: All these words mean very little anymore. Everything is designated as luxury. I have the same feeling as you. I do not want to be based here in Northern California producing more things and then selling and shipping all over the world. It somewhat defeats the reason for doing this.
Most of our work is one-on-one with clients who have closets filled with clothes. They come to the studio to meet with us and become part of the narrative and experience. We do have clients based all over the world and obviously that does involve shipping. I use an old AA saying in everything I do. Progress not perfection. I do everything possible to reduce our footprint but will not compromise on my creative integrity. I do not go around yelling we are sustainable. I talk more in terms of second life, buying less, buying better and reducing footprint. I try to educate as I work with clients.
“I
use an old AA saying in everything I do. Progress not perfection.”
Le Fool: Speaking of luxury, what are your thoughts on the conglomerates’
control over fashion? It seems like they have taken control of
everything including design now. In my opinion this can’t end well for
the industry if it continues. What are your thoughts?
Simon Ungless : I don’t think a conglomerate can continually eat its own asshole and expect to survive.
Simon Ungless : I don’t think a conglomerate can continually eat its own asshole and expect to survive.
Le Fool: Being stocked at Atelier Jolie must have been a big moment for your
brand. How was it working with Atelier Jolie as one of your first (if I am
not mistaken) stockist, so to speak? The atelier’s concept itself seems
radical, much like your label? Tell us about that experience?
Simon Ungless: For me, the driving forces of the Atelier are community, education, accessibility and craft. There is a focus of doing things differently, going against the flow of the fashion industry, creating fewer things with a focus on technique, creativity, uniqueness and sustainability. Everything seemed to be in alignment when we first met and two years later it still feels good. We were in NY for the second half of September for a residency at the Atelier doing workshops, one-on-one printmaking customization and showing a capsule collection of our pieces. The energy is great, it feels like a very inclusive and generous clubhouse.
Simon Ungless: For me, the driving forces of the Atelier are community, education, accessibility and craft. There is a focus of doing things differently, going against the flow of the fashion industry, creating fewer things with a focus on technique, creativity, uniqueness and sustainability. Everything seemed to be in alignment when we first met and two years later it still feels good. We were in NY for the second half of September for a residency at the Atelier doing workshops, one-on-one printmaking customization and showing a capsule collection of our pieces. The energy is great, it feels like a very inclusive and generous clubhouse.
“For me, the
driving forces of the Atelier are community, education, accessibility
and craft.”
Le Fool: Where do you see the future headed for the industry? Do you see any radical shifts or influential technologies making profound changes to how the industry works?
Simon Ungless: I believe it will continue to devolve into utter chaos and mediocrity from a perspective of product, presentation and reportage. I see many design companies, manufacturers, retails going away. Stores already feel dead. I think we are years off any real radical shift. I’m not so focused on technology being king anymore. I welcome it as a tool if it’s used right.
Le Fool: How does When Simon Met Ralph grow in the coming years while
still staying true to the ethos of ‘wornwear’?
Simon Ungless: We’ve had so many incredible experiences over the last two years on top of building the WSMR world. We work on collaborations and projects with other artists, design houses, companies and now building our work in Interiors. We also run workshops from our studio. As long as I can keep a toe in some element of education, keep printing, working on new things and keep learning then WSMR will grow. I have no plans to roll out collections, seasons, 6-week deliveries. I don’t see access to worn-wear running out considering the amount of product already hanging around in the world. I think WSMR is a fluid, ever changing entity so there are few limits to growth.
Simon Ungless: We’ve had so many incredible experiences over the last two years on top of building the WSMR world. We work on collaborations and projects with other artists, design houses, companies and now building our work in Interiors. We also run workshops from our studio. As long as I can keep a toe in some element of education, keep printing, working on new things and keep learning then WSMR will grow. I have no plans to roll out collections, seasons, 6-week deliveries. I don’t see access to worn-wear running out considering the amount of product already hanging around in the world. I think WSMR is a fluid, ever changing entity so there are few limits to growth.
Le Fool: Where do you see the future headed for the industry? Do you see any radical shifts or influential technologies making profound changes to how the industry works?
Simon Ungless: I believe it will continue to devolve into utter chaos and mediocrity from a perspective of product, presentation and reportage. I see many design companies, manufacturers, retails going away. Stores already feel dead. I think we are years off any real radical shift. I’m not so focused on technology being king anymore. I welcome it as a tool if it’s used right.
“I will always believe a solid, tangible skill set in design,
cutting, and construction is needed in-order to survive and there are
many ways to develop those skills.”